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Hey - I'm Alfie, a Facebook ads expert with years of experience as a contractor tasked with turning businesses profitable through social media ads.

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I've designed, set up, and optimised Facebook and Instagram ads for hundreds of companies around the world, so I know a little bit about getting your products to sell like crazy.


You can easily create winning ad campaigns and make them profitable without paying for an expert

With my Facebook Ads Checklist you can skip all the guesswork and set up a profitable sales funnel within a matter of days.

With over 144 actionable checkpoints and exclusive insights, this checklist will enable you to do all the 'black magic' tricks yourself - without you having to pay top dollar for a pro.

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@danmckayr - Mar 5, 2022

I've seen my fair share of Facebook ads guides and resources during the years, this checklist takes the cake. Super comprehensive and it's ACTIONABLE. Superb job @alfieg_1

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Dan Mckay

Ecommerce business owner

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Alfie Godfrey

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Facebook Ads Specialist

Facebook Ads Checklist


Got the perfect product but can't get your ads to convert?

Want an easy, no bullsh*t shortcut to advertising success? Get my conversion-focused Facebook Ads Checklist that will skyrocket your sales.


More than 846 business owners have already significantly increased their ad sales because of my Facebook Ads Checklist.

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The 3 biggest mistakes most new Facebook ad users make

Working as a Facebook (& Instagram) ads specialist for the past 7 years, I've learned that most conversion-killing mistakes boil down to the basics.

If your ads aren't attention-grabbing, don't communicate a clear value proposition, and aren't reaching the right people... then you're never going to reach your true potential in terms of sales and profits.

Far from it, in fact.

After reviewing dozens of failing ad accounts, I've noticed that almost ALL of them are making the same 3 conversion-killing mistakes.

These things matter — because they are actively preventing you from truly scaling your business and turning a juicy profit.


How much money could you make if your ad conversion rates doubled?

You could be just a few easy steps away from consistently turning a profit with your ads & reaching another 20...50...100 sales per day.

All you need to do is click the button below and buy the most effective, conversion-focused, Facebook & Instagram ads checklist on the planet.

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@felixmavver- Mar 9, 2022

This is great! I was really struggling to get my ads to work before but after following the spreadsheet my ads were soon profitable! I LOVE IT!

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Felix Mathews

Health & Beauty Business Owner

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Worried that Facebook ads are just too difficult?

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Here's the crazy thing:

Without the help of a pro, they kind of are. 

The competition out there is fierce. Brands big and small are all paying top dollar for advertising experts to grab the eyeballs of their audience.

The problem is that their audience is yours too!

That's why I built this checklist.

To help business owners succeed with their ads... without needing to hire a pro.

Too often businesses give social media advertising a go without any clear direction.

After poor results, they either give up on a winning product or they fork out for an expensive ad specialist - believe me, I know, I make a living from this fact.

But I can't run ad accounts for everyone. I wish I could!

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So, to help as many people succeed as I can... I built the ultimate 'done for you' Facebook Ads Checklist

For a fraction of the price of hiring an expert, you can access instructions from a pro on how to set up winning ads.

After implementing my ad campaign tricks and tips, you'll be kicking yourself you didn't seek my help sooner. Finally! you can set and forget your ads - no more stress and anxiety.

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Making the complex super easy and actionable

Now, first things first… If you decide to buy my Facebook Ads Checklist and you’re left with a useless and difficult-to-understand checklist, then you are no closer to your goals than you were before.

Instead, I’ve made it my mission to make things as clear as possible for you.


The checklist will give you clear, actionable steps that will:


decrease your customer acquisition costs


increase your profit margins


sky rocket your sales

Each step will describe exactly what to do and include notes on what the purpose of that step is, you'll not only be able to set up your winning ad campaigns, but you'll understand exactly why things are working.

A small investment in buying my Checklist now will set you up for advertising success for years to come. Plus, the Checklist is regularly updated to keep up with Facebook's algorithm changes.

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@dyllhw3- Mar 10, 2022

Thanks @alfieg_1 - absolutely amazing resource. Keep up the good work 👏

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Dylan Hwang

Fintech Startup Co-founder

Preview of the checklist
(11 out of 144 steps)

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144+ checkpoints

8 different pages

Explanation for the purpose for the step

Why should you trust me?

As I mentioned above, I've worked as a Facebook & Instagram ads specialist contractor for the last 7 years setting up winning ad sales funnels for hundreds of companies across the world. 

I’m a deeply analytical guy at heart and during all of my years in the marketing industry, I’ve remained obsessed with what truly works and what doesn’t in the real world. Which changes have an actual effect on conversion rates. What elements increase sales and profits, and how.

I’ve been a student of cognitive psychology and behavioral economics for over a decade, and I’ve built my own knowledge base on a strong foundation of hundreds of real-world A/B optimisation tests.

Bottom line is, I have a deep understanding of what affects online conversion rates with advertising — and I’m happy to share all of this knowledge and experience with you. Because I'm fed up with small business owners struggling to compete with the bigger brands.


“Alright, I’m sold — how does this work?”

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Buy the most effective, conversion-focused, Facebook Ads Checklist on the planet.

Read how to use the checklist and follow each step.

Implement the tasks and get your sales funnel set up. Get your ad copy and creatives designed perfectly too using my tips.

Once you're done, enjoy looking at your increased return on ad spend (ROAS) & boosted sales numbers.

Plus, with the exclusive pro insights you get in the Checklist tabs:

💎Lucrative Optimisation, 🚀Unstoppable Scaling, and 💥Demolishing Competition
- you can skyrocket your sales further!

Here are the 3 biggest mistakes:

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They advertise product features, not benefits - They don't emotionally capture the audience.

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They don't have an automated sales funnel set up and so their ads are a hit and hope.

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Their ads don't include all of the crucial, must-have sales elements.

Pro-level results without breaking the bank

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Got some remaining questions?

That’s completely normal. 😃

Hell, I usually do when I buy anything online over $20. You probably do, too.

That’s why I put together a list of common questions and answers that will help you get started.

Is your checklist suitable for dropshipping stores?

A: Absolutely. In fact, it's probably the best use case for the checklist. Many dropshipping business owners give up far too easily because their ads are failing. My checklist will get your ads turning a profit in no time.


Why are you selling how to do your job?

A: Over the years I have amassed a large number of clients for my Ad Management services and I rarely have any time to take on anyone new.

However, there are loads of small businesses and entrepreneurs who struggle with their ads, but can't afford a top-level pro. So I wanted to share my knowledge and help businesses for
an accessible price for everyone.


Is this list for complete beginners?

A: No, you'd need to have some rudimentary knowledge of how to use the Meta (Facebook & Instagram) ad platform - but just the basics.

I didn't want to waste your time with stuff like 'how to create an ad account' as you could just google that.
I'm offering pro insights and easy-to-follow checklist instructions on how to set up profitable ads.



Skyrocket your sales today: 

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Get your conversion-focused Facebook Ads Checklist NOW!


Get a complete hands-on ad account set up where I manage your ads. Initial setup fee of $1990, then $1500 pm.

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Ad copy

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*Subject to availability


"Set up and run my ad account for me"


"The most effective Facebook Ads Checklist on the planet"



50% OFF - Jan & Feb ONLY

Get a checklist that covers every aspect of social media advertising:






Ad copy









Checklist last updated: January 21st 2023

You will be redirected to Gumroad where you can pay with:

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After payment, you'll get your spreadsheet immediately.

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100% 14-Day Money Back Guarantee

After your purchase, you have 14 days to ensure the Facebook Ads Checklist is valuable for you. If you're not completely satisfied and don't find any value in it, I will refund your payment, guaranteed!

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